Welcome to Our World of Mothering!

Welcome to CocoBaba! I’m thrilled you’ve joined us for this self-care revolution. We believe no one deserves mothering more than a woman like you.

Let me explain why I’m so passionate about self-care for mothers…

After over 20 years in the beauty and fashion industries, I was convinced I’d seen it all and tried it all. Then I became an expectant mother. Sure, my skin was glowing. But I was also forming new stretch marks in places I didn’t even know could stretch. Nothing worked for me – and I tried everything. I was working so hard creating this tiny human inside me. But I wanted to feel mothered too!

That’s when I decided to go back to basics: Coconut oil.

Coconut oil has been a part of my family DNA for generations. As my body grew and transformed, I could physically see the coconut oil mothering my skin where I needed it most. I’m super prone to stretch marks yet I made it through two pregnancies stretch mark-free!

It’s all thanks to coconut oil.

We believe no one deserves mothering more than a woman like you.

While I loved my coconut oil, I didn’t feel so glamorous dipping my arm into a giant vat I bought from the same grocery aisle as vinegar. I thought, “Hey, I can do better. We deserve better.” And CocoBaba was born! I made a promise to myself and all woman to:

  • Make effective products with safe, clean, and uncompromised ingredients.
  • Make a seamless skincare routine you can work into a schedule of sleepless nights, four-minute showers, bouts of crying, and doctor appointments.
  • Make glowing skin and reducing stretch marks top priorities.
  • Help moms realize the importance of self-care.

See, coconut oil is loaded with magical enzymes and substances. Its small molecules penetrate the skin to lock in moisture. Meanwhile, vitamin E and essential fatty acids repair and prevent damage – perfect for stretch marks! Coconut oil also contains linoleic acid, which might reduce inflammation and keep skin soft. And we can’t forget the hero: lauric acid functions as an antibacterial, antifungal, antimicrobial, and antioxidant.

Although coconut oil is the star of the show in CocoBaba, I added a few other natural ingredients to amplify the benefits:

  • Jojoba oil
  • Sacha inchi oil
  • Chia oil
  • Apricot oil
  • Apple seed extract
  • Coffee seed extract
  • Sunflower oil
  • Grapeseed oil
  • Coconut husk

So go ahead and indulge in an amazing scrub, mousse, or body bundle – you deserve to be mothered!

Make time,

Emma Heming Willis

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